Engagement N° 01 2025

Argosy

AI infrastructure

Owned the full marketing function — positioning, paid acquisition, partnerships, and content. Replaced a planned 6-person in-house build.

Pipeline3.4×
Blended CAC−38%
Time to live14 days
Engagement N° 02 2025

Inkwell

Vertical SaaS · Legal Tech

Took over brand, organic, and lifecycle from a fragmented vendor stack. One council, one report, one number that mattered.

Inbound trials3.1×
CAC reduction−41%
Vendors consolidated6 → 1
Engagement N° 03 2024

Halocline

Consumer Mobile · Fintech

Built the entire UA and creative engine for an iOS-led launch. Daily creative iteration, ASO refresh, lifecycle automation in-store.

Installs at flat ROAS2.0×
D30 retention+62%
Creative throughput60 / wk
Engagement N° 04 2024

Cantilever

Developer Tools

Outbound, content, and brand for a developer infrastructure tool. Built the first measurable demand channel from zero.

Qualified meetings8.2×
Organic traffic4.7×
Content velocity12 / mo

Client identities anonymized live references available on request.

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